Chief Operating Officer.
An Agency’s process is a valuable asset that drives productivity, profitability, team engagement and momentum. It’s a living nervous systems that brings all parts of the business together. In an increasingly changing world, your processes need to be simple, consistent, scalable, robust and affectionately referred to as ‘the way we do things around here’.
Working with:
CFO: Review all the various processes, tools, documentation and IT requirements across the Business. Understand the financial appetite to invest in new ways to work smarter and prioritise accordingly.
Department / Studio / Traffic Leads: Critically assess and document existing brief to debrief process. Appoint a process team to challenge, evolve, simplify, champion, document, brand and rollout to the Agency.
Objectives / Outcomes
- Understand the Agency’s process, tools and IT infrastructure
- Appoint process champions to review their specific areas
- Workshop process flow, document, critique, refine, deploy
- Give the process a brand and personality. Make it fun
- Ensure all IT infrastructure and cloud-based software is fit for purpose
- Engage the entire Agency and embed into the Agency DNA and culture
My COO Leadership Principles- The best processes are Invisible. Simple, intuitive and helpful- Your delivery process is an asset, invest in it- Align Process with your brand values and behaviours. Make it fun
Brief to Debrief
Process | Business
Operations | Systems,
Tools & IT |
1/ MAP THE BUSINESS | Review, Distil, Prioritise | Review, Distil, Prioritise | Review, Distil, Prioritise |
Supplied Information
Desk Research
Team Interviews
Gap Analysis
Distil & Identify Gaps | Qualification & Brief ProcessStrategy & Creative ProcessResource & Delivery ProcessClient Debrief ProcessQuality assurance | Policies & Procedures
Freelancer ProcessSupplier RelationshipsAbility to Scale ProfitablyBack of House Roles | Networks & MISOnline Tools & SystemsSAAS EcosystemIntegrated PlatformsAI Adoption |
WHAT DOES SUCCESS LOOK LIKE ? |
2/ MINE THE BUSINESS | Define, Scope, Assign | Collate, Benchmark, Assess | Collate, Benchmark, Assess |
Prioritise Gaps
Identify Improvement Areas
Leadership Engagement
Critically Assess Talent
Action Plan Framework | Leadership / OwnershipInitial Process WireframesKey Leads DefinedSoftware RequirementsMandatory Process Gates | Industry Accreditation
Code of Conduct(s)
Mandatory Training Status
Supplier Analysis
(Spend, Relationship, Scale) | Software & Licencing
Internal IT Support
Potential Licence Breeches
CAPEX Framework |
WHAT DOES SUCCESS LOOK LIKE ? |
3/ ALIGN THE BUSINESS | Build, Brand, Launch | Refresh, Document | Refresh, Document |
Engage Team (Vision, Plan)
Operationalise Plan (Tasks)
Share & Delegate (Tasks)
Workshops > Outcomes
Communicate & Execute | Workshops (All Staff)Document (Offline/Online)Develop Metaphor & BrandAll Agency LaunchReview, Refine (Quarterly) | Become Accredited
Update Code of Conduct(s)
Business Scaling ProcessUpdate Mandatory TrainingPreferred Suppliers Roster | Address Non-ComplianceData ProtectionCAPEX Schedules
AI Deployment |
ALL AGENCY ENGAGEMENT |
4/ PROPEL THE BUSINESS | INVISIBLE PROCESSES | ABILITY TO SCALE | AHEAD OF THE CURVE |
Investing in Growth
Growing People Forward
Ride the Technology Wave
Industry Leadership
Measurable Business Value | Elevate Process as a USPCheer Process ChampionsProcess = Culture / EVP
AI Integration | 100% cloud based Connect New Offices
Offshore Administration
New Ways of Working | Online PlatformsOutsourced ITInnovation Index
Remote Working Support |
A BRILLIANT FUTURE ! |